At ArrowPoint Creative, great design isn’t just about making things look good—
it’s about making your message land exactly where it matters most.
Led by Kevin MacDonald, a designer with a strategist’s mind, an artist’s eye, and an illustrator’s hand, ArrowPoint helps organizations communicate with clarity, creativity, and impact.
About Kevin
Precision. Focus. Results. These are the principles that drive both great design and great archery.
I first discovered my love of archery as a child at a summer camp in the Adirondack Mountains of upstate New York. I was drawn to the stillness, presence, and focus the sport requires. Every element—the choice of bow, the stance, the breathing, the aim—contributes to that singular moment when the bowstring is released. There’s no guesswork; the arrow lands exactly where your preparation and execution dictate.
That same clarity and precision shape my approach to design. At ArrowPoint Creative, I help businesses and nonprofits hit their mark with sharp ideas, precise designs, and on-target results. With years of experience in graphic design, illustration, and visual storytelling, I specialize in logos, T-shirts, posters, brochures, books, signage, infographics, maps, and more. My background as an art teacher, nonprofit leader, and outdoor educator gives me a unique ability to organize complex information and communicate it visually with impact. Clients appreciate my creativity, responsiveness, and attention to detail—ensuring that every project is thoughtfully crafted and strategically aimed for success.
I’ve called Brevard, North Carolina, home for over a decade, drawn to its amazing blend of art, nature, outdoor adventure, and community. I’m an active member of the Rotary Club of Pisgah Forest and I serve on the board of VISION Transylvania. When I’m not volunteering or designing, you’ll find me trail running, mountain biking, whitewater kayaking, contra dancing, or enjoying a well-aimed shot in my backyard archery range.
Let’s work together to bring your vision into focus—one precisely designed project at a time!